Campaign Session


Capital Campaign Messaging:  Not Business As Usual 

Presented by Neal Kane, Libretto, Cheryl Crounse, Salem State University, and John Hayes, UMass Medical School
Your organization is embarking on a capital campaign.  But is your messaging strategy up to the task of attracting and inspiring big gifts?  Hear from Cheryl Crounse, Associate Vice President of Institutional Advancement at Salem State University,  John Hayes, Vice Chancellor for Advancement at UMass Medical School, and Neal Kane, President of the communications firm Libretto, to learn how they approached the development of campaign themes, messaging, and public-facing communications that positioned two highly successful campaigns with different constituencies, dollar goals, and success metrics to raise $25 million and $250 million respectively.



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