Research & Data Analytics Sessions


By Our Powers Combined: Using Research & Analytics for Capacity Verification

Presented by James Cheng and Alicia Kim-Shen from Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering Cancer Center has brought together the two worlds of research and analytics. We will delve into how we have created processes to help select top tier prospects and to aid in maximizing prospect assignments. We will also briefly describe how model scores are calculated and then integrated into the verification process.

Research for the Non-Researcher

Presented by Melissa Bank Stepno, Target Analytics at Blackbaud
Successful major gift fundraising is not always about finding the wealthiest person in your database. It is about focusing efforts on prospects who have the wealth and interest to make a major contribution to your organization. Are you targeting your best prospects or simply focusing on the most obvious candidates? Or, are you not confident in your ask amounts because you don’t know if you are asking too much or too little? If you don’t have a professional researcher on your side to help you, how can you quickly assess your organization’s best prospects to focus your major gift efforts appropriately? In this session, we will introduce the non-researcher to internet resources available to do some basic prospect research and we will also review easy strategies to help you synthesize data for effective fundraising.



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