Presented By Anne Melvin, Harvard University
Effective, strategic cultivation is what distinguishes a solid fundraiser from a really outstanding performer. Are these skills firmly in your wheelhouse? We all know that moves management is essential to moving a prospect from mildly interested to wildly supportive. But how do you do that? What is the secret? There are many, and in this session, we will explore the multiplicity of things you can do to engage and inspire your prospect. From creative engagement moves, to asking probing questions that get at the heart of what gets your prospect’s juices flowing, this session will help you expand your repertoire of effective donor cultivation strategies.
Creating Enduring and Transformative Partnerships with Donors
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