Major and Principal Gifts Sessions


Effective Cultivation Techniques: The Ties that Bind

Presented By Anne Melvin, Harvard University
Effective, strategic cultivation is what distinguishes a solid fundraiser from a really outstanding performer. Are these skills firmly in your wheelhouse? We all know that moves management is essential to moving a prospect from mildly interested to wildly supportive. But how do you do that? What is the secret? There are many, and in this session, we will explore the multiplicity of things you can do to engage and inspire your prospect. From creative engagement moves, to asking probing questions that get at the heart of what gets your prospect’s juices flowing, this session will help you expand your repertoire of effective donor cultivation strategies.

Making the Ask - Who Says that Needs to be the Hard Part?

Presented by Christopher Thomas, American Cancer Society
This presentation will cover specifics about making the ask framed in the context of the overall donor process. While we don't get any money without asking, the stress level is much less and the amount a donor will give often more when the process is done correctly. And remember the worst that can happen is they say no - which is often step one toward the eventual gift. Audience participation is encouraged - and feel free to bring your favorite solicitation stories.
Building a Board from a Major Gifts Perspective
Presented by Chris Bentson, Building Educated Leaders for Life (BELL); Katelyn Quynn, Hebrew Senior Life; Sharon Stanczak, CFRE, Whitehead Institute; Moderated by Suzanne Battit, Development Guild DDI
Having the right board fuels the success of any non-profit organization. Board recruitment ranks as one of the most important tasks for any non-profit, large or small, yet it has become much more challenging with so many organizations looking for strong board members. In this session we will discuss best practices for board recruitment and development, especially as it relates to major gift work.

Creating Enduring and Transformative Partnerships with Donors

Presented by Amanda Clark MacMullan, Peabody Essex Museum; Cynthia Albert Link, Berklee College of Music; Judith Sager, Whitehead Institute; and Susan Lewis Solomont, The Philanthropic Initiative
Who are these donors and how do you engage them? What methods can you use to keep them engaged? What processes work best for these partnerships to build lasting relationships that result in major philanthropic support and participation? Learn from two CDOs, a philanthropic advisor and a philanthropist, what has successfully worked for their organizations.


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